Marketing Apprentice - Cairngorm Group

JOB DESCRIPTION: MARKETING APPRENTICE - CAIRNGROM GROUP

THE JOB

The Marketing Apprentice will be expected to be deliver and co-ordinate in marketing projects with the support of our partner marketing agency. You will support the work of the Directors to maximise profits by contributing to the delivery, management and analysis of the company's marketing campaigns. Key aspects of the role include exceptional communication, analytical and organisational skills.

SALARY

£16K - £18K DOE

HOURS OF WORK

0900am – 5.00pm, Monday – Thursday, 8:00am – 4:00pm Friday (some evenings & weekends will be required with time given back in lieu.

LINE MANAGEMENT

You will report to Chris Dowling & David Dowling
You will be given appraisals at regular intervals to review your performance, set new personal development goals and discuss concerns.

OPERATIONAL RESPONSIBILITIES

These are the areas of activity that you will be expected to take responsibility for and will be discussed and measured in your 1-2-1 appraisals. You will be provided with a strategic outline and plan for delivery of these activities, some training will be provided.

Day to day management of the company social media channels
Writing blog and news pieces for the company for online distribution
Using email marketing tools to deliver monthly communications to customers
Content updates to the company website
Preparation of materials for/stand management at events
Gathering feedback form customers including carrying out customer surveys
Oversee the showroom including arranging events, ordering brochures etc
Liaison with the incumbent marketing agency and Directors to review success of the strategic plan

ESSENTIAL SKILLS

Excellent grasp of the Microsoft Word, Excel and PowerPoint (or alternatives)
Active on social media, you have a good base knowledge to develop this for business use
Confident telephone communication skills with suppliers and customers
The ability to manage multiple and varied tasks
Committed to learning and gaining new skills
Delivering projects to un-moveable deadlines
Understanding and adherence to EU 2018 data protection law

BONUS SKILLS

Paid search marketing
Search Engine Optimisation
Website Content Management
Social Media for business
Copywriting
Public relations
Video/graphic production
Radio liaison
Press liaison

TRAINING

Funding dependant, the successful candidate will be put through a digital marketing MA as well as receive training from our marketing partner, Yellow Cherry Digital.

COPORATE RESPONSIBILITIES

These are the areas of activity that you will be expected to participate in for the benefit of the wider business.

Positive promotion of the company at all times

Furthering the reach of the company on Social Media channels
Adhering to corporate branding in all written and visual communications
Respecting the tone of the company in all written and visual communications
Keeping the studio clean, tidy and presentable to clients at all times
Storing all work in the corporate cloud environment and not locally on your machine
Ensuring an appropriate Out Of Office notification is enabled and cover is in place for your responsibilities during times of Annual Leave

N.B.       This Job Description is just what it says - a description of your job.

It is not a detailed analysis of everything you will do or not do whilst in the employment of the Cairngorm Group

For more info you can contact 01463 238 000, or visit here to make an application.

Posted by DYW I&C on 5 December 2018 at 12:18

a a a a a
Work Experience
Please Note: There will be some instances where funding will be required to access a service listed in this directory. Application for this requires to be made following appropriate Highland Council and/or NHS assessment for Adult Services and consequent resource allocation procedures. Further information on accessing services can be obtained from your local Adult Services Team.